| Years of Experience | 8-10 years |
Jd:
Lead the design development and delivery of scalable Salesforce Marketing Cloud solutions with expertise in Data360 for enterprisescale marketing automation
Job Description
Lead development initiatives across Salesforce Marketing Cloud modules including Email Studio Journey Builder Automation Studio Mobile Studio Data Management and platform integrations Design and implement scalable marketing automation solutions adhering to best practices governance and performance standards Utilize Data360 expertise for enterprisescale implementations understanding its framework and best practices to build extensible foundations Develop reusable frameworks email templates cloud pages and personalization components using AMPscript SSJS SQL HTML CSS and JavaScript Design and implement integrations between SFMC Salesforce CRM Data Cloud Data360 and external systems using REST and SOAP APIs Manage data synchronization segmentation audience creation and optimize Data Extensions SQL queries and automation performance Support omnichannel customer journeys dynamic content strategies and advanced personalization Manage SFMC platform administration including Business Units Users Roles Permissions Security and governance standards Ensure compliance with data privacy consent management and security requirements Lead Agile sprint planning estimation release management production support and maintain technical documentation Collaborate with architects business analysts marketing stakeholders QA and global teams to deliver quality solutions Apply DevOps tools and CICD practices including Git Azure DevOps Copado Postman and Salesforce deployment tools Preferred skills include Salesforce Data Cloud Marketing Cloud Personalization MuleSoft Integration Einstein AI capabilities and marketing automation migration projects Certifications preferred Salesforce Marketing Cloud Developer Administrator Email Specialist Data Cloud Consultant and Salesforce Administrator Strong stakeholder management team leadership problemsolving and communication skills required Education Bachelors degree in Computer Science IT Engineering or related field Location India RemoteHybrid Role Level Lead Developer Technical Lead Experience 812 years Roles and Responsibilities
Lead SFMC solution design and development across multiple business units with a focus on scalable and extensible architecture Define technical architecture coding standards deployment strategies and conduct code reviews Mentor and lead SFMC development teams ensuring adherence to best practices Collaborate with architects business analysts and marketing stakeholders to translate requirements into effective solutions Design and develop customer journeys omnichannel engagement programs and dynamic content strategies Implement audience segmentation personalization and customer lifecycle marketing initiatives Design and implement integrations with Salesforce CRM Data Cloud Data360 and external systems via REST and SOAP APIs Manage data synchronization segmentation and optimize performance of Data Extensions and SQL queries Establish and enforce SFMC governance standards manage platform health deliverability and system performance Lead Agile sprint planning estimation release management and provide production support Maintain technical documentation and collaborate with QA and business teams during testing and deployment Ensure compliance with data privacy consent management and security policies Drive adoption of DevOps tools and CICD practices for efficient deployment and release cycles